Blog Archives
2010
There can be many ways to promote your event on the Internet. There can be internet marketing, email marketing, affiliate programming and other tools by which you can spread the word around the web. Apart from marketing point of view where you become money-centric personality and people recognize you as a salesman or marketer, binding yourself to the positive and social mind of a person can be more fruitful. To create awareness and to enter into the mind of people is much better than just asking them to buy something or to do something.
Here are some of the ways by which not only you can promote your event but also make a good impression on web community.
Which is the most popular social networking site? The obvious answer that we get is ‘Facebook’. It offers everything – A bunch of applications, user friendly look, easy to use options and everything you need to connect to people. You can use Facebook professionally to promote your events. Make a Facebook Page, make it popular, post updates, connect with likeminded users and let your event reach your audience.
Short messages and a powerful app, called twitter. In less than 140 words you can make people know about what is happening on your side. How are you going to do event, the topic and venue and all other things related to event will be delivered right on the twitter page of your connected users.
While planning for an event, you can make a nice presentation about your company, your event or other ideas related to that and upload all this stuff on Slideshare. From there you can promote your event on various platforms and keep track of what users like most and what they don’t.
Probably, you would like to show your audience the event-time captured in the form of digital image. It will have a good effect on the web as people can see the images of events and can judge the quality of event. You can use Flickr as an image sharing platform.
Making an event video and sharing it to the users, is another nice thing you can do on web. You can post your event videos on YouTube, the biggest video sharing site on the web, and let the world see it.
Explain thoroughly what is in your mind. Explain everything about your event. What people will get from it, what are the add-ons you are providing them, how easy it will be for them to attend it and what is the whole process? Write blog posts and articles about your company and event and spread it on the various communities to make people know about it.
It is very easy to start the activities, but to manage them systematically and to monitor the things that are happening in this vicious web-circle simultaneously is little bit tough. At this junction, you need an online event partner like Ayojak which will manage your events, create awareness around social media and will help in multiplying your audience.
Turn this wave to: Twitter
2009
To make an event successful, here are the useful tips.
1 Showcase your event
Once you create your branded event page/site on Ayojak, start showcasing your event.
You can use different mediums as it suits you. Here are the list of ways you could do.
Friends, Family & Contacts
You can send a link of your event in Ayojak to all your friends, family contacts. Ayojak has ‘promote’ via email, this allows you to send email to your gmail, yahoo, contacts.
Professional
Share with your professional contacts. They have huge number of contacts/customers whom they can share about your event.
Social Media
Social media Network such as Blogs, Facebook, Twitter, LinkedIn, Orkut has huger number of your contacts that you know and also your contact’s contact. This opens up a huge medium for your event to get shared, referred and followed. Currently social media offers No 1 opportunity for you to engage your audience.
If you are writing blogs or you know bloggers, you should write a small paragraph on the blogs. Blogs are powerful as it gets high indexed by search engine such as Google.
Media
Traditional media such as newspaper, TV, Radio offers opportunity to coverage your event. Many times there are free/less costly slots that you can cheaply. Also try barter relationship with them i.e. offer them few free tickets for their audience in return for free coverage!! Give it a try
PR
You can also engage PR companies & professionals for creating public awareness about your event.
Note=> You should carry the above activities well in advance of your event ticket sell/registration date.
2. Reach to existing customers
When you have existing customers from past events, reach to them about your latest event. If you have their email id, mobile numbers, you can use Ayojak ‘promote’ feature to send email or SMS.
You can ask them to share their thoughts about event with their friends or community. Help them with small summary or link of an event.
3.Communication
Talk about your event even after registration is closed. Encourage people to talk about event using Social network sites.
4. Personal touch helps
Keeping touch with your customer after completion of successful event will help you open another registration for their next Big show. Use videos, snaps of event among your community and ask presenter or speaker to put comment on same.
On behalf of Ayojak Team,:)
Ashumati
Community Manager
2009
Ayojak.com is glad to announce IIFT as ‘Online Social Media Promotion Partner’ for their events- Quo Vadis(Mumbai),National Finance Symposium(Mumbai) and National Manufacturing Symposium(Kolkatta).
Ayojak brings you ‘Live Event Updates’ on www.ayojak.com/event/iift/live
About Quo Vadis (13th and 15th of November).
IIFT brings series of amazing events which makes participants think beyond Kotler Strategy such as Vastutva, Dwijanma , Ran Niti, Consulting Guru and many more 
Quo Vadis was three day annual management fest of Indian Institute of Foreign Trade and one of the most awaited events in the B-School fraternity. This is the platform where future corporates gets training to prove their skills.
The students of IIFT delivered an even more memorable show this year.
National Manufacturing Symposium at IIFT, Kolkata Campus
Whole world is under impact of recession and Indian manufacturing sector struggling with the growth of 4.1%, to recover, this sector needs
Financial Investment. This was the topic of this National Manufacturing Symposium.
The guest speakers of the symposium were the torchbearers of this sector like
Mr. S.K. Roongta – Chairman , SAIL, Mr. Rakesh Makhija – MD, SKF, Mr.
G. Chatterjee- Director Exide, Mr. Adil Malia- HR head Essar, Mr. G.
Sundar- MD Onida, RK Singh – Director BPCL, R Maitra- Director EEPC.
More info visit www.iift-nationalmanufacturingsymposium.blogspot.com
National Finance Symposium @ Mumbai on 17thNov 09
Indian Institute of Foreign Trade is holding a day long Finance Symposium in Mumbai in association with the Bombay Chamber of Commerce and
Industries. IIFT in association with Bombay Chamber of Commerce and Industry, has organised a National Finance Symposium on the theme “The
Future of Investments – A Quest for Value”. A number of Senior Professionals and Practitioners from the Industry have been invited to join
the Technical Sessions and Panel Discussion to share their views.
For more info visit http://iift-nationalfinancesymposium2009.blogspot.com
On behalf of Ayojak Team,
Ashumati
Community Manager
2009
Ayojak.com is happy to present Avenues 2009 : Annual Business Festival of IIT Bombay SJMSOM, on 31st Oct & 1st Nov 2009
http://www.sjmsom-avenues.com/
Ayojak brings you the Live Event Updates on http://avenues2009.ayojak.com/live/
Avenues 2009 is power packed , having series of excellent-fun-mind blowing events. Here is the quick snapshot
The List of Speakers :
Ajit Balkrishnan
Shekhar Gupta
M Damodaran
Venugopal Dhoot
Rahul Bose
There are Coroporate participation in Avenues 2009, such as their ‘Shaadi.com online Marketing Event’.
http://www.som.iitb.ac.in/events/Avenues09/Shaadi_Avenues.pdf
Union Bank of India presenting ‘Business Quiz’, prizes upto 30,000 rs. http://sjmsom-avenues.blogspot.com/2009/10/pragyaan-registration.html
To find more about Avenues 2009 :
Site : http://www.sjmsom-avenues.com/
Live Updates : http://avenues2009.ayojak.com/live/
Twitter : http://twitter.com/avenues2009
LinkedIn : http://events.linkedin.com/Avenues-2009/pub/109578
